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[Name]
SWOT Analysis
PURPOSE
[Enter the purpose of the analysis here]
S
INTERNAL STRENGTHS
W
INTERNAL WEAKNESSES
1
[What do our customers love most?]
1
[Where do we lack efficiency?]
2
[What are we more efficient at?]
2
[Where are we wasting money?]
3
[What can we do for less money?]
3
[Where are we wasting time and resources?]
4
[What can we do in less time?]
4
[What do our competitors do better?]
5
[What makes us stand out?]
5
[What are our top customer complaints?]
6
6
7
7
O
EXTERNAL OPPORTUNITIES
[42]
T
EXTERNAL THREATS
1
[What is missing in our market?]
1
[What changes are occurring in our market's environment?]
2
[What could be better than a competitor?]
2
[What technologies could replace what we do?]
3
[What new trends are occurring?]
3
[What changes are occurring in the way we're being discovered?]
4
[What new technology could we use?]
4
[What social changes could threaten us?]
5
[What openings in the market are there?]
5
[Are there any threatening government policies or regulations?]
6
6
7
7
ACTION ITEMS and GOALS
1
[Which opportunities should we pursue? How can we use our strengths to help us succeed?]
2
[Which weaknesses can be worked on to help maximize success?]
3
[What strategies can we put into place to be prepared for threats?]
4
[Name]
SWOT Analysis
PURPOSE
[Enter the purpose of the analysis here]
S
INTERNAL STRENGTHS
W
INTERNAL WEAKNESSES
1
[What do our customers love most?]
1
[Where do we lack efficiency?]
2
[What are we more efficient at?]
2
[Where are we wasting money?]
3
[What can we do for less money?]
3
[Where are we wasting time and resources?]
4
[What can we do in less time?]
4
[What do our competitors do better?]
5
[What makes us stand out?]
5
[What are our top customer complaints?]
6
6
7
7
O
EXTERNAL OPPORTUNITIES
[42]
T
EXTERNAL THREATS
1
[What is missing in our market?]
1
[What changes are occurring in our market's environment?]
2
[What could be better than a competitor?]
2
[What technologies could replace what we do?]
3
[What new trends are occurring?]
3
[What changes are occurring in the way we're being discovered?]
4
[What new technology could we use?]
4
[What social changes could threaten us?]
5
[What openings in the market are there?]
5
[Are there any threatening government policies or regulations?]
6
6
7
7
ACTION ITEMS and GOALS
1
[Which opportunities should we pursue? How can we use our strengths to help us succeed?]
2
[Which weaknesses can be worked on to help maximize success?]
3
[What strategies can we put into place to be prepared for threats?]
4

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