The main goal of prototyping is to gather feedback from users and stakeholders early in the design process, before investing significant time and resources in the development of a final product. By creating a prototype, designers and developers can test and refine their ideas, identify potential problems and opportunities, and make informed decisions about the final product design.

What are prototyping tools?

Prototyping is about creating an almost-working model or mock-up of the product to test some conceptual ideas and explore their real-world impact before finally executing them.

By testing a prototype with prospective users and stakeholders, designers can get a deeper understanding of the practicability of the current design and get more feedback from the trial users to help them refine and iterate the design. It enables proper testing and exploring of design concepts at an early stage before too many resources get used.

Why create a website prototype?

With prototyping, designers can test their design solutions on real users to discover usability issues before releasing a final product, which can help to save them a lot of time, money, and effort throughout the entire design and development lifecycle.

Why do you need prototyping in design?

To present ideas to potential users.

Using prototypes can help you clearly present your ideas to potential customers before the actual launch of the product. Getting a prototype tested among potential customers can let you know what they think about and feel about the product, allowing you to devise your marketing strategies better and start pre-sales.

To identify problems and usability issues.

Prototyping can help designers further understand the problem the user is facing and discover what works for the user and what doesn’t work for them. It can also help to identify issues surrounding the usability of your product, allowing the designer to make necessary changes before moving to the development phase.

To reduce risks and save money.

Prototyping allows designers to estimate the resources needed and time for development, which can help to secure the product being released to the market at a more accurate time. What’s more, the prototyping work can collect information from potential customers, thus giving more time for designers to improve the product until an optimal product is formulated and saving money at an early stage.

To get focused feedback and simulate the future product.

Through prototyping, the stakeholders and end-users will be engaged and so the designer can get their feedback on the desired qualities in the product. This feedback allows designers clearly understand the needs and expectations of users, thus helping them to improve the product and make it better fit the users’ needs.